Free Tools / E-commerce Profit Margin Calculator
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E-commerce Profit Margin Calculator
Calculate net profit, margin and profit per sale after product cost, shipping, payment fees and advertising.
Calculate
Net profit / sale–
Net margin–
Transaction fees–
Total variable cost–
Planning estimate only. Overhead, taxes, returns and other costs are not included unless represented in the entered amounts.
Frequently asked questions
What is net profit per sale?
Net profit per sale is the selling price minus the variable costs assigned to that sale, such as product cost, shipping, payment fees and advertising.
What is a good e-commerce profit margin?
There is no universal target. The right margin depends on return rates, overhead, competition, cash conversion and how much room you need for acquisition costs.
Does this include VAT or returns?
This free calculator focuses on the core variables shown in the form. MarginForge Pro is designed for more detailed scenario modeling.